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Nevermind what the small ads say, it seems Americans just
aren't curious any more. Latest figures from Comscore show
those living North of the Rio Grande are among the world's
least prolific internet searchers.
The web research firm said yesterday that 61 billion
searches were carried out worldwide in August, with 755
million unique searchers averaging 80.9 searches per user.
Latin America may have had only 50 million searchers, but
they clocked up 95.7 searches each. The second most curious
searchers were in Europe, with 209.7 million searchers who
averaged 85.1 searches each. Asia Pacific's 258 million
searchers clocked up 78.7 searches each. In the Middle East
a rather low 30.6 million searches managed 69.8 searches
each. However, North America's 206.3 million searchers
clocked up a mere 77.4 searches (each).
No-one will be surprised to hear that Google was the busiest
search engine, according to Comscore, account for 37.1
billion of the 61 billion searches. Yahoo was in second
place, with 8.5 billion while Baidu clocked up 3.25 billion.
Microsoft's Live Search, just relaunched, clocked up 2.1
billion.
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