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ROBOTS & SPIDERS | BACKLINKS | ANCHOR TEXT
The second component of successful search engine
optimization is the process of backlinking. Important to
understanding how backlinking works in terms of SEO strategy
then, is understanding what makes a link a high quality
link. A high quality link to your site is one that will
include one or more of your website keywords in the anchor
text.
The reason a link with the keyword in the anchor text is
given more weight than links without your keywords in the anchor text is that it appears
that the links are coming from sites with related
information when the keywords are found within the anchor
text.
A website that has hundreds of incoming links from sites
with no relevance to the subject matter of your website will
not be as beneficial in terms of search engine optimization
as a website with just a few dozen backlinks containing your
keywords in the anchor text.
Anchor text is so important that it's possible for a page to
appear in the top 10 in Google's search results for a phrase
which isn't mentioned anywhere on the page
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+1 (404) 418-6532 GA 
